Agent skill · marketing growth · kostja94
indie-hacker-strategy
When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.
Why this skill is useful
Provides specific indie hacker growth strategies and tactics that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Strategies: Indie Hacker Guides marketing and growth strategy for indie hackers (bootstrapped founders, solo developers)—autonomous, small-team or solo, no external funding. Covers mindset, first users, Build in Public, growth channels, and when to use which skills. For cold start execution (launch timeline, Product Hunt, directory submission), see cold-start-strategy. For forum tactics (Indie Hackers, HN, Reddit post structure), see community-forum. Full guide (cases, resources) → Alignify – Indie Hacker Complete Guide. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Definition Indie Hacker = Bootstrapped founder who builds products autonomously, typically 1–3 people, no external funding. Focus: sustainability, profitability, fast iteration—not VC-scale growth. Trait Indie Hacker VC-backed ------- -------------- ----------- Funding Bootstrapping; product revenue External investment Growth Sustainable; Ramen profitability first Scale at all costs Control Full autonomy Investor reporting Timeline Long game; niche focus Fast expansion Core Concepts Concept Meaning --------- --------- Bootstrapping Self-funded; use product revenue to grow; no equity dilution MVP Minimum viable product; ship fast, validate, iterate Build in Public Share progress, metrics, failures openly; attracts early adopters Scratch your own itch Solve your own problem first; others likely have it too Pieter Levels Playbook Tactic Guideline -------- ----------- Ship fast, fix later Launch ugly but functional MVPs; Nomad List started as Google Sheet + Stripe; Photo AI made $150K first week despite initial flaws Monetize from day one Add payment button at launch; validate willingness to pay, not just usage Automate everything Scripts, APIs, no-code; run without employees Build in public Share metrics openly; 600K+ followers; "Day …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/indie-hacker