Agent skill · marketing growth · kostja94
homepage-generator
When the user wants to create, optimize, or audit the main site homepage (primary entry page). Also use when the user mentions "homepage," "main page," "home page," "hero section," "above the fold," "home page design," "homepage conversion," or "homepage structure." Not for paid campaign or ad landing pages—use landing-page-generator. For sitewide page planning, use website-structure.
Why this skill is useful
Provides structured guidance on homepage content, SEO, and conversion optimization that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Pages: Homepage Guides homepage content, structure, and conversion optimization. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Homepage Role & Purpose Role Priority Notes ------ ---------- ------- Conversion Primary Homepage is a trust machine and conversion engine—not a sales pitch. Most visitors (70–80%) are first-time; they need clarity, credibility, and orientation within 3–5 seconds. Convert through trust-building and guided exploration, not aggressive selling. Brand Primary First impression, credibility test, orientation center. Answers: Who are you? What do you offer? Why should I care? Brand voice and differentiation live here—see branding. Branded keywords SEO Required Primary SEO goal: rank for brand name so people can find you in SERPs. Branded searches indicate high intent and familiarity; they convert better than non-branded. Broad/non-branded SEO Secondary Homepage is not the main SEO traffic driver—blog, product pages, and category pages typically carry that. A well-optimized homepage can rank for related non-branded terms as a bonus; do not sacrifice UX or conversion for broad keyword stuffing. Principle: SEO and CRO work together. Good homepage SEO aligns with user needs; conversion optimization ensures attracted traffic converts. See landing-page-generator for single-goal campaign pages (homepage is multi-purpose). Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition. See branding for brand strategy, positioning, differentiation. Identify: 1. Primary goal: Sign up, demo, purchase, learn more 2. Audience: Cold visitors, returning, specific segment 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/home