Agent skill · marketing growth · kostja94
heading-structure
When the user wants to optimize heading structure (H1-H6), fix heading hierarchy, or improve content structure. Also use when the user mentions "H1," "heading," "heading hierarchy," "content structure," "H2," "H3," "heading tags," "heading SEO," "multiple H1," or "heading structure." For SEO workflow, use seo-strategy.
Why this skill is useful
Provides specific guidelines for optimizing heading structure that enhance SEO, which the AI may not generate reliably on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
SEO On-Page: Heading Structure Guides heading (H1-H6) optimization for SEO and content structure. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope (On-Page SEO) H1 tag: One per page; clear headline; matches content; primary keyword near start Header tags (H1-H6): Logical hierarchy; keyword in headers; one idea per heading Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for target keywords. Identify: 1. Page type: Homepage, article, product, etc. 2. Primary keyword: Target search query 3. Content outline: Main sections and subsections Best Practices H1 Principle Guideline ----------- ----------- One per page Single H1 per page Primary keyword Include target keyword naturally Descriptive Clearly describe page content Match intent Align with title tag and user intent H2-H6 Hierarchy Principle Guideline ----------- ----------- Logical order H1 -> H2 -> H3; don't skip levels One idea per heading Each heading = one topic Scannable Headings should summarize section content Keyword variation Use related keywords in subheadings Structure Common Issues Issue Fix ------- ----- Multiple H1s Use single H1; use H2 for other sections Skipped levels Use H2 after H1, H3 after H2 Generic headings Make descriptive; avoid "Introduction," "Conclusion" Keyword stuffing Natural language; avoid forced keywords Output Format H1 recommendation (with keyword) H2-H6 outline for content Hierarchy check References: Google headings Related Skills featured-snippet: H2/H3 for snippet extraction; semantic HTML for list/table snippets page-metadata: Hreflang, meta robots; metadata complements heading structure content-optimization: H2 keyword placement, quantity, tables, lists; complements heading structure article-page-generator: Article page H1 …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/heading