Agent skill · marketing growth · kostja94
gtm-strategy
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.
Why this skill is useful
Provides a structured GTM framework and execution plan that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Strategies: Go-to-Market Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with a defined GTM process see ~10pp higher launch success rates (63% vs 53%) and ~3× median revenue growth. However, ~72% of sales reps miss quota, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. GTM Scenarios Scenario Scope Use ---------- ------- ----- Product launch New product to market Full GTM; see product-launch for launch execution New market entry New geography or segment Full GTM; different buying behaviors, competitors, regulations Repositioning Shift who you serve, what you solve Messaging, ICP, channel alignment; not just rebrand Feature launch New capability in existing product Tiered by impact; T1 (revenue) = full planning; T2/T3 = lighter GTM vs product launch: GTM is the strategy; product launch is the execution phase. GTM applies to multiple scenarios—not just new products. GTM Modes Mode When to Use ACV Buyer ------ ------------- ----- ------- Product-led (PLG) Value in minutes; self-evaluate; simple adoption <$10K Buyer = end user Sales-led (SLG) Multi-stakeholder; complex procurement; implementation >$25K Enterprise; negotiation Marketing-led (MLG) Content, SEO, paid drive awareness; market education Varies Demand gen focus Hybrid PLG for acquisition; sales for expansion Common Self-serve → sales handoff Decision factors: ACV, product complexity, buyer profile, how customers want to buy. Target LTV:CAC ≥3:1; CAC payback <12 months. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/gtm