Agent skill · marketing growth · kostja94
discount-marketing-strategy
When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.
Why this skill is useful
Provides detailed strategies and structures for implementing discount marketing that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Strategies: Discount Marketing Guides discount and promotional pricing strategy for SaaS, e-commerce, and tools. Covers discount structures, lifetime deals (LTD), redeem codes, Black Friday / Cyber Monday, and campaign design. Aligns with pricing-strategy (base price structure); discounts apply on top of base pricing. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and goals. Identify: 1. Product type: SaaS, e-commerce, tool 2. Goal: Acquisition, retention, cash flow, annual plan promotion 3. Discount type: One-time, recurring, LTD, campaign 4. Constraints: LTV:CAC, margin, support capacity Discount Structures (SaaS) Type Typical Range Use ------ --------------- ----- Annual commitment 15–25% Improve cash flow, reduce churn; Slack, Zoom, HubSpot Volume-based 10–40% Enterprise; scale by seat/volume; Atlassian, Salesforce First-time / new customer 15–30% Overcome hesitation; 3–12 months; below 15% rarely moves behavior; above 30% attracts price-sensitive, higher churn Lifetime deal (LTD) One-time; heavily discounted Cold start, AppSumo; fast cash upfront; see LTD section below Financial guardrails: Ensure LTV:CAC supports discount; set qualification criteria (timeline, use case, contract length). Lifetime Deal (LTD) / AppSumo LTD = one-time payment for lifelong access instead of recurring subscription. Common for cold start and deal platforms. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/discount-marketing