Agent skill · marketing growth · kostja94
meta-description
When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page description," "SEO description," "search snippet," "SERP description," "description tag," "snippet for search," "meta description length," "rewrite meta description," or "description not showing." For title tag, use title-tag. For hreflang, robots, viewport, use page-metadata.
Why this skill is useful
Provides specific guidelines for optimizing meta descriptions that improve CTR, which the AI may not generate accurately on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
SEO On-Page: Meta Description Guides optimization of the meta description tag for search engines and SERP display. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope (On-Page SEO) Meta description: CTA; unique value; target keyword; unique per page Length by Language Google truncates by pixel width (~920px desktop, ~680px mobile), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels. Script / Language Meta description (chars) Notes ------------------- -------------------------- ------- Latin (English, Spanish, French, etc.) 150–160 Desktop ~158; mobile ~120 CJK (Chinese, Japanese, Korean) 75–100 Full-width chars; 70–80 conservative; 90–100 on some locales/fonts; use pixel checker when available Cyrillic (Russian, etc.) 140–155 Slightly wider than Latin Arabic, Hebrew 70–90 RTL; variable width Pixel tools: Use a pixel-accurate meta tag checker for CJK—font and locale affect display; character counts vary by source (65–80 to 90–120 in practice). Multilingual: Use locale-specific limits; localize, don't just translate. See localization-strategy, translation. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords. Identify: 1. Page type: Homepage, landing, blog, product, etc. 2. Primary keyword: Target search query 3. Language / script: Apply length rule above 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/description