Agent skill · writing content · kostja94
customer-stories-page-generator
When the user wants to create, optimize, or audit customer stories or case study pages. Also use when the user mentions "case studies," "customer stories," "success stories," "testimonials page," "case study," "customer proof," "social proof page," or "results page." For testimonial components, use testimonials-generator.
Why this skill is useful
Provides a structured template and best practices for creating effective customer story pages that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Pages: Customer Stories Guides customer story and case study page content, structure, and conversion. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, proof points, and customer language. Identify: 1. Story format: Full case study, quote snippet, video 2. Industries/use cases: Who to showcase 3. Metrics: What results to highlight Best Practices Structure (Challenge -> Solution -> Results) Section Content --------- --------- Headline Benefit-driven; lead with outcome Challenge Client's problem, pain points Solution How your product helped Results Quantifiable metrics, before/after Quote Direct testimonial from client CTA Next step (demo, contact, read more) Content Principles Lead with results: Outcomes first, not background Specific metrics: "Increased revenue 40%" not "great results" Quotes: Direct, attributed, credible Scannable: Consistent template; easy to skim Concise: Enough value without losing interest Visual Elements Logos: Client branding (with permission) Charts/graphs: Before-after, metrics Video: Testimonials, interviews Expandable sections: For deeper detail Why It Matters 54% of buyers review case studies before purchasing 73% of successful content marketers use them Builds credibility, justifies pricing, shortens sales cycles Storytelling Problem = beginning Solution = climax Results = resolution Hard facts: Statistics for impact Output Format Template structure Story outline (challenge, solution, results) Metrics to capture SEO metadata and schema (if indexing) Internal linking to product/pricing Related Skills landing-page-generator: Case studies and testimonials for LP social proof (step 2) url-slug-generator: URL slug for case study pages …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/customer-stories