Agent skill · marketing growth · kostja94
conversion-optimization
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
Why this skill is useful
Provides detailed frameworks and best practices for A/B testing and conversion optimization that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Strategies: Conversion Optimization Guides conversion rate optimization (CRO): increasing the percentage of visitors who complete desired actions. Higher conversion rates mean increased revenue, reduced CAC, and better ROI. Use this skill when optimizing funnels, running experiments, or reducing friction on high-traffic pages. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website), 6 (Keywords). Identify: 1. Funnel stage: Awareness, consideration, decision, post-purchase 2. Conversion goal: Signup, purchase, download, demo request 3. Traffic: Volume; mobile vs desktop split 4. Current conversion rate: Baseline for improvement CRO Process Step Action ------ -------- 1. Research Map funnel; identify high-traffic, low-conversion pages 2. Hypothesize Form testable hypothesis (if X, then Y because Z) 3. Prioritize Score by Potential, Importance, Ease (PIE) 4. Test A/B or multivariate; adequate sample size 5. Analyze Statistical significance; implement winner PIE Prioritization Framework Score each test idea 1–10: Factor Question -------- ---------- Potential How much improvement is possible? Importance How much traffic does this page get? Ease How easy to implement? Rank backlog by total score; run highest-impact tests first. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/conversion