Agent skill · marketing growth · kostja94
alternatives-page-generator
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
Why this skill is useful
Provides specific guidelines for creating SEO-optimized alternatives and comparison content that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Pages: Alternatives / Compare Guides alternatives and comparison content that target "X alternatives" and "X vs Y" search intent. Purpose: Intercept competitor brand traffic—organic (SEO) and paid (brand keyword ads). High-intent, bottom-of-funnel; users searching alternatives are ready to switch. Content format: Standalone page (/alternatives, /alternatives-to-notion) or blog article (/blog/notion-alternatives). Same structure; blog builds topical authority. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Purpose & Keywords Goal Use ------ ----- SEO Rank for "[Competitor] alternatives," "alternatives to [Competitor]," "[Competitor] vs [You]" PPC Bid on competitor brand + "alternative"/"vs"; send to alternatives landing page Intent High-intent; short sales cycle; users already understand the category Keyword patterns: alternatives, alternative, vs, comparison, compare, "best [X] alternatives." Include name variants (e.g., "SuccessBox" and "Success Box") in metadata. Competitor Types Type Description Example ------ ------------- --------- Direct Obvious rivals FreshBooks vs QuickBooks Bundlers Large platforms; users want lighter/cheaper Salesforce, HubSpot → "cheaper Salesforce for SMB" Indirect Same problem, different solution "Spreadsheet alternative" for accounting software Target all three for long-tail growth; don't only target the biggest competitor. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/alternatives