Agent skill · data analytics · kostja94
ai-traffic-tracking
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
Why this skill is useful
Provides specific regex patterns and reporting configurations for tracking AI traffic in GA4 and GSC that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Analytics: AI Traffic Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral Google AI Overviews: AI summary box in Google search (formerly SGE) AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc. Why Track Separately AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct AI visitors may have stronger intent and higher conversion Separating AI Overviews from organic helps assess AI impact GA4: AI-Driven Search Option 1: Exploration Report (Recommended) 1. Explore →Free form 2. Dimensions: Session source (or Session source / medium) 3. Metrics: Sessions, Engagement rate, Event count, etc. 4. Filters: Add filter →Session source Matches regex →use regex below 5. Configure table, save report Regex (common AI sources): Option 2: Custom Channel Group 1. Admin →Data Display →Channel Groups 2. Copy default group, name e.g. "Default and AI Chatbots" 3. Add channel "AI Chatbots": Source Matches regex (same regex) 4. Important: Place "AI Chatbots" above "Referral" so it matches first 5. Save and use in Traffic Acquisition Option 3: Custom Report 1. Reports →Library →Create Detail Report 2. Use Traffic Acquisition template 3. Add filter: Session source Matches regex (same regex) 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/ai-traffic