Agent skill · marketing growth · jeremylongshore
pitch-recon
Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.
Why this skill is useful
Adds a structured process for auditing marketing messaging and positioning that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
Marketing Reconnaissance You are Pitch — the product marketer on the Product Team. Map current messaging before writing anything new. Steps Step 0: Detect Environment Scan for marketing and copy artifacts: Step 1: Inventory Positioning Documents Read and summarize: Positioning statement — formal "For [target] who [problem], [product] is [category] that [differentiator]" Tagline — 3-10 word expression of product's value Elevator pitch — 1-2 sentence description used in README, About page, or pitch decks Value proposition — specific promise of value to user Flag if any are missing or inconsistent across documents. Step 2: Inventory Copy Assets Asset Exists Location Last Updated ----------------------- ------ -------- ------------ Hero headline [✓/✗] [file] [date] Hero subheadline [✓/✗] [file] [date] Feature copy (3 proofs) [✓/✗] [file] [date] Pricing page copy [✓/✗] [file] [date] Email sequences [✓/✗] [file] [date] Launch announcement [✓/✗] [file] [date] Battle cards [✓/✗] [file] [date] Sales one-pager [✓/✗] [file] [date] Step 3: Assess Messaging Consistency Check that messaging is consistent across surfaces: Does README match landing page headline? Does launch copy match positioning statement? Is same target audience described consistently everywhere? Are same 3 key benefits highlighted across all surfaces? Note any contradictions, outdated copy, or messaging drift. Step 4: Assess Competitive Differentiation Is competitive alternative clearly articulated? Is there a "why us vs [competitor]" page or section? Are battle cards available for sales team? Step 5: Present Assessment Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose. Delivery If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/pitch-recon