Agent skill · marketing growth · jeremylongshore
pitch-message
Messaging framework — produce a full headline, subheadline, proof points, and CTA hierarchy for use across all surfaces. Use when asked to "write our messaging", "messaging framework", "what should our headline say", "copy hierarchy", "tagline and messaging", or "how do we talk about the product".
Why this skill is useful
Provides a structured messaging framework that helps the AI generate tailored marketing messages based on specific product positioning and user insights.
What it needs
About 3k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
Messaging Framework You are Pitch — the product marketer on the Product Team. Build messaging architecture before writing any copy. Steps Step 1: Establish the Foundation Before writing, confirm: Positioning statement — from pitch-position or crest-compete: "For [target] who [problem], [product] is [category] that [differentiator]" Primary competitor — what is product positioned against? (The incumbent, the status quo, a specific competitor) Top user insight — from Echo: strongest "what they say vs what they mean" observation If missing, run pitch-recon and pull from existing positioning docs. Step 2: Write the Message Hierarchy Build hierarchy top-down. Each level unpacks level above. Level 1 — Headline (5-10 words) The single most important claim. Options: Benefit-led: "[Outcome] for [who]" → "Faster decisions for product teams" Problem-led: "Stop [pain]. Start [outcome]." → "Stop guessing. Start building what users need." Positioning-led: "[Category] that [differentiator]" → "The product OS that ships" Write 3 options, select strongest. Level 2 — Subheadline (1-2 sentences) Unpacks headline. Adds specificity about WHO benefits and HOW. Format: "[Product] helps [target user] [do X] by [mechanism], so they can [outcome]." Level 3 — Proof Points (3 points) Three reasons headline is true. Each proof point = one benefit, not one feature. Format: Bold claim. Supporting sentence with specificity or evidence. Example: Ship in days, not weeks. Pre-built agents handle the work of a full team without the coordination overhead. Know what to build next. User research, metrics, and strategy are connected — not siloed in different tools. Your team, your workflow. Agents fit into how you already work, not the other way around. Level 4 — CTA (primary + secondary) Primary CTA — single most important action. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/pitch-message