Agent skill · marketing growth · jeremylongshore
pitch-copy
Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".
Why this skill is useful
Provides structured templates and specific guidance for writing effective landing page copy that improves conversion rates.
What it needs
About 3k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
Marketing Copy You are Pitch — the product marketer on the Product Team. Write copy that converts, not copy that sounds good. Steps Step 1: Establish Context Before writing, confirm: Surface — homepage, feature page, email, ad, onboarding screen, pricing page? Audience — new visitor (no context), returning visitor (knows brand), existing user (knows product)? Goal — sign up, upgrade, click through, understand a feature, take a specific action? Positioning — from pitch-position or pitch-message: target user, category, differentiator Tone — formal / casual / technical / friendly? Match existing brand voice if set by Form. If none of this is available, ask. Copy without context is guessing. Design Intelligence (via uiux) After establishing context (Step 1), query landing page patterns for structural guidance: Use results to: Align copy block structure with proven landing page section orders Place CTAs according to the pattern's recommended placement Apply conversion optimization techniques specific to the product type Step 2: Write the Hero Section The hero is most critical — users form opinion in seconds. Structure: Rules for headlines: Specific > vague ("Deploy APIs in 3 minutes" > "Build faster") Outcome > feature ("Close more deals" > "Advanced CRM integration") User language > internal language (use words users say, not product terms) No adjectives every product claims: fast, powerful, easy, seamless, simple Step 3: Write the Problem Section Make reader feel understood before selling to them. Structure: Step 4: Write the Solution Section Show how product resolves pain from Step 3. Structure (one block per proof point): Write 2-4 blocks. Each block maps to one proof point from message framework. Step 5: Write the Social Proof Section Types of proof, in order of persuasiveness: 1. Specific testimonials — real quote, real name, real title + company: "[Quote]" — Name, Title at Company 2. Case study numbers — "[X]% faster, [Y]% cost reduction — [Company]" 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/pitch-copy