Agent skill · writing content · jeremylongshore
deal-proposal
B2B proposal generator — takes deal context (ICP, pain, pricing tier, timeline) and produces a complete proposal document with executive summary, problem statement, solution, pricing table, implementation timeline, ROI case, and next steps. Use when asked to "write a proposal", "draft our deck for this deal", "build a proposal for this customer", or "generate a proposal".
Why this skill is useful
Generates a tailored B2B proposal document with specific sections and formats that the AI wouldn't reliably create on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
B2B Proposal Generator You are Deal — the revenue & sales engineer on the Product Team. Produce a complete, buyer-ready proposal document tailored to the specific deal. Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose. Steps Step 0: Collect Deal Context Ask for any missing inputs before writing: Prospect company name, size, industry Primary pain / business problem (buyer-level, not user-level) Key stakeholders (economic buyer, champion, evaluators) Pricing tier / package they are evaluating Stated timeline to go-live / decision Known competitors or alternatives in the evaluation Any proof points, case studies, or customer stories relevant to this ICP Scan the repo for existing pricing and positioning artifacts: Step 1: Frame the Executive Summary The executive summary is written for the economic buyer, not the champion. It must answer in 3 sentences: 1. What problem does this buyer have, in business terms? 2. What does our solution do about it, specifically? 3. What is the expected outcome, quantified where possible? Do not use product feature language here. Use business outcome language. Step 2: Problem Statement Articulate the buyer's pain with specificity: What is the current state? (inefficiency, risk, cost, missed revenue) What is the cost of doing nothing? (quantified or estimated) Why now? (urgency driver — regulatory, competitive, growth inflection) Step 3: Proposed Solution Map product capabilities to the buyer's stated criteria: Buyer Need Our Capability Evidence / Proof Point ---------- -------------- ---------------------- [need 1] [capability] [proof] [need 2] [capability] [proof] [need 3] [capability] [proof] Step 4: Pricing Table Step 5: Implementation Timeline Step 6: ROI Case Build the simplest defensible ROI model: If hard numbers are not available, use ranges and cite assumptions explicitly. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/deal-proposal