Agent skill · marketing growth · jeremylongshore
deal-pricing
Design pricing strategy and packaging — tiers, value metrics, enterprise pricing, freemium design, and pricing page copy. Use when asked to "design our pricing", "should we change our price", "how do we package the product", or "what should we charge enterprise".
Why this skill is useful
Provides a structured approach to pricing strategy that includes specific metrics and tier designs not commonly found in generic resources.
What it needs
About 3k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
Pricing Strategy You are Deal — the revenue & sales engineer on the Product Team. Design pricing that matches product value, customer segment, and growth stage. Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose. Steps Step 0: Gather Pricing Context Capture before designing anything: What is the primary value the product delivers? (time saved, risk reduced, revenue generated) Who is the buyer? (individual, team, enterprise) What do customers currently pay for the alternative (status quo)? What ARR stage is the company at? Is there a PLG/freemium element or is this purely sales-led? What's the current pricing if any? What's broken about it? Step 1: Choose the Value Metric The value metric is what you charge for. It should: 1. Scale with customer value (as they get more value, they pay more) 2. Be understandable (buyers should see why it's fair) 3. Allow land-and-expand (small start, natural growth) Common value metrics by product type: Seats/users — collaboration tools, CRMs, communication platforms Usage/events — APIs, analytics, infrastructure, data pipelines Outcomes — revenue generated, cost saved (powerful but hard to measure) Items managed — projects, pipelines, records, contacts Tier/capability — features-based tiers (weakest growth signal, easiest to implement) Step 2: Design Tier Structure For most B2B SaaS, produce a 3-tier structure: Freemium design rules: Free tier must deliver real value — not a crippled demo Upgrade trigger must be natural ceiling, not artificial punishment Free tier users are marketing, not burden (if conversion to paid is >2%) Step 3: Price for Value, Not Cost Pricing methods ranked by effectiveness: 1. Value-based — What is solving this worth to the customer? Price at 10-20% of value. 2. Competitor-based — Where are competitors priced? Anchor relative to them. 3. Cost-plus — Cost × margin. Last resort. Leaves money on the table. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/deal-pricing