Agent skill · marketing growth · jeremylongshore
clay-core-workflow-a
Build a complete lead enrichment pipeline using Clay tables, webhooks,
Why this skill is useful
Provides specific commands and workflows for integrating Clay's lead enrichment capabilities that the AI wouldn't reliably generate on its own.
What it needs
Requires node, npm installed locally. Requires clay account access. About 4k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
Clay Core Workflow A: Lead Enrichment Pipeline Overview Primary workflow for Clay: take a list of companies or contacts, push them into a Clay table via webhook, let Clay's enrichment columns fill in missing data (emails, titles, company info, tech stack), and export the enriched results to your CRM or outreach tool. This is the core use case for 90%+ of Clay users. Prerequisites Completed clay-install-auth setup Clay table with webhook source configured At least one enrichment provider connected (Apollo, Clearbit, Hunter, etc.) Destination CRM or outreach tool (HubSpot, Salesforce, Instantly, etc.) Instructions Step 1: Design Your Clay Table Schema In the Clay web UI, create a table with these column types: Column Type Purpose -------- ------ --------- domain Input (webhook) Company domain to enrich firstname Input (webhook) Contact first name lastname Input (webhook) Contact last name Company Name Enrichment (Clearbit/Apollo) Auto-filled from domain Employee Count Enrichment (Clearbit) Company headcount Industry Enrichment (Clearbit) Industry classification Work Email Enrichment (Waterfall) Verified work email Job Title Enrichment (Apollo/PDL) Current title LinkedIn URL Enrichment (Apollo) Profile link ICP Score Formula Computed fit score Step 2: Set Up Waterfall Email Enrichment In Clay UI, add a waterfall enrichment column: 1. Click + Add Column > Find Work Email (Waterfall) 2. Configure provider order (cheapest first): Apollo (2 credits) -- highest coverage Hunter.io (2 credits) -- strong for smaller companies Prospeo (2 credits) -- European coverage 3. Map input: firstname, lastname, domain 4. Enable Stop on first result to save credits 5. Enable Auto-run on new rows Step 3: Push Leads into Clay via Webhook Step 4: Add ICP Scoring Formula In Clay, add a Formula column named ICP Score: Step 5: Configure CRM Export Add an HTTP API column to push high-scoring leads to your CRM: 1. Click + Add Column > HTTP API 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/clay-core-workflow-a--bf7d8b