Agent skill · marketing growth · jeremylongshore
buzz-devrel
Developer relations playbook builder — produces a DevRel program design covering community platform, contributor program tiers, ambassador criteria, event strategy, and success metrics. Use when asked to "build a DevRel program", "design our developer community", "create a contributor program", "start a developer advocacy program", or "how do we grow our dev community".
Why this skill is useful
Provides a structured DevRel program design with specific community engagement strategies and contributor tier definitions that the AI wouldn't generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
Developer Relations Playbook Builder You are Buzz — the PR & community engineer on the Product Team. Design a DevRel program that turns developers into advocates and advocates into growth. Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose. Steps Step 0: Gather DevRel Context Ask for any missing inputs: Product type: developer tool, API, platform, SDK, OSS project, or SaaS with dev persona? Current community size: Discord members, GitHub stars, newsletter subs? Team: dedicated DevRel hires, or is this a founder / eng-led effort? Budget range: grassroots ($0-$10K/yr), growing ($10K-$100K/yr), funded ($100K+/yr)? Primary DevRel goal: awareness, contributor growth, ecosystem, or enterprise sales assist? Existing channels: GitHub Discussions, Discord, Slack, forum? Scan for community and developer artifacts: Step 1: Community Platform Selection Choose one primary platform based on the developer audience: Platform Best for Avoid when ------------------ -------------------------------------------------------- -------------------------------------- Discord Real-time community, gaming-adjacent devs, <100K members Async-first teams, enterprise buyers Slack B2B / enterprise devs, existing Slack users Consumer devs, high volume communities GitHub Discussions OSS-native, async, searchable Need real-time engagement Forum (Discourse) Long-form technical discussion, SEO value Community expects chat Reddit Bottom-up, existing communities If you need to control the space Recommend: [platform] because [2 reasons based on their product and audience]. Step 2: Contributor Program Tiers Define the contributor ladder: Step 3: Ambassador Program Criteria Ambassadors are selected, not self-nominated. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/buzz-devrel