Agent skill · marketing growth · jeremylongshore
brand-strategy
A 7-part brand strategy framework for building comprehensive brand foundations.
Why this skill is useful
Provides a structured 7-part framework for brand strategy that guides the AI in creating comprehensive brand foundations and outputs.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 2,604 stars on the source repository.
What this skill does
Brand Strategy Framework A systematic 7-part methodology for building brand foundations — the same process top agencies use with Fortune 500 clients. Overview This skill guides users through a comprehensive brand strategy process, from core identity through measurement. Each phase builds on the previous, creating a cohesive strategic foundation. Walk the user through each phase sequentially. Ask discovery questions, synthesize their answers, and produce structured outputs for each section before moving to the next. The 7-Part Framework Phase 1: Brand Truth The foundation. Define who the brand authentically is before anything else. Discovery Questions: What problem does this brand exist to solve? What would be lost if this brand disappeared tomorrow? What does this brand believe that competitors don't? What's the origin story? Why was it created? What are the non-negotiable values? Output: A Brand Truth statement (2-3 sentences) capturing the brand's reason for being, core belief, and authentic identity. --- Phase 2: Audience Architecture Define who the brand serves — not demographics, but motivations. Discovery Questions: Who benefits most from what this brand offers? What are they trying to achieve or avoid? What do they currently believe about this category? What would make them switch from their current solution? Who is explicitly NOT the target? Output: 2-4 audience personas, each with: Name/archetype Core motivation (what they want) Current belief (what they think now) Tension point (what's holding them back) Success state (what winning looks like for them) --- Phase 3: Cultural Context Position the brand within the broader landscape. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills jeremylongshore/brand-strategy--294bbe