Agent skill · github
landing-page-conversion-audit
Audit a landing page, sales page or checkout page for conversion leaks and return a fix list ordered by expected revenue impact. Use when asked to review, critique or improve a landing page, sales page, opt-in page, product page or checkout flow, when conversion rate is low, when paid traffic is not converting, or when someone asks "why isn't this page converting" or wants a CRO / landing page review.
What it needs
About 5k tokens when loaded.
What this skill does
Landing Page Conversion Audit Audit a live page (or a mockup) for the things that actually move conversion rate on paid traffic, and return a ranked fix list. Do not return a generic "add more social proof" list - every finding must name the element, the failure mode, and what to change it to. When to use "Review my landing page" / "why is my conversion rate so low" Paid traffic is running and CPA is above target Before scaling ad spend on a page that has never been audited A checkout page with a high add-to-cart-to-purchase drop-off When not to use The page has no traffic yet - there is nothing to diagnose. Design the funnel and get traffic on it first; an audit needs behaviour to read. The problem is upstream (wrong audience, wrong offer). A page audit cannot fix a broken offer; say so and stop. Procedure 1. Gather what you are allowed to conclude from Ask for, or fetch, in this order. Note explicitly which you did not get, because it caps what you can claim: Input What it unlocks --- --- Page URL Everything below (fetch and read the rendered DOM, not just the HTML source) Traffic source + a sample ad / keyword Message-match check, the single highest-impact finding Sessions and conversions over the last 14-30 days Whether the problem is statistically real or noise Funnel step drop-off numbers Which step to audit at all Device split Whether to audit mobile-first (usually yes: paid social is 70-90% mobile) If you only have the URL, say so in the output and mark every quantitative claim as an estimate. 2. Run the checks Work in this order. It is ordered by how much revenue each typically moves, not by how easy it is to check. A. Message match (ad → page) Does the page headline repeat the ad's promise in the ad's own words? A mismatch here caps everything downstream and is the most common single leak on paid traffic. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills github/landing-page-conversion-audit