Agent skill · marketing growth · github
gtm-positioning-strategy
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Why this skill is useful
Provides a structured methodology for testing and validating market positioning that the AI wouldn't reliably generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-08-07. 37,534 stars on the source repository.
What this skill does
Positioning Strategy Find and own a defensible market position. Turn generic messaging into clear differentiation — or at least test whether your differentiation actually resonates before committing to it. When to Use Triggers: "Our messaging sounds exactly like competitors" "Brand awareness is strong but conversion is weak" "Sales team can't explain why we're different" "Buyers see us as interchangeable" "Should we reposition before we rebrand?" "How do we test positioning claims?" Context: Competitive markets with similar offerings Messaging that isn't converting New product launches Repositioning existing products Sales team reports buyer confusion --- Core Frameworks 1. One Word Can Change Everything (The "Autonomous" Problem) The Pattern: Early enterprise conversations for an autonomous AI product. Positioned as "autonomous AI agent." Developers: "Cool, but scary." Managers: "Will this replace our team?" Deal progression: Slow. Lots of "we'll think about it." The Change: One word: "autonomous" → "AI teammate" Same product. Same capabilities. Different framing. Result: Developers: "This helps me." Managers: "This makes my team more productive." Deal progression: Measurably faster. Why This Matters: Positioning isn't what you do. It's what you don't say. We could've said "replaces developers" (technically true for some tasks). Would've killed every enterprise deal. The Framework: Word Choice Shapes Buyer Psychology Words that scare enterprises: Autonomous (implies: no control, replacing humans) Replaces (threatens: job security) Fully automated (removes: human judgment) AI-first (means: unclear, buzzword) Words that convert: Teammate (implies: collaboration, helping) Augments (helps: makes humans better) You stay in control (reassures: human oversight) Handles repetitive work (specific: saves time) How to Test Word Choice: Don't guess. Test. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills github/gtm-positioning-strategy