Agent skill · marketing growth · github
gtm-enterprise-account-planning
Strategic account planning and execution for enterprise deals. Use when planning complex sales cycles, managing multiple stakeholders, applying MEDDICC qualification, tracking deal health, or building mutual action plans. Includes the "stale MAP equals dead deal" pattern.
Why this skill is useful
Provides specific frameworks and patterns for managing enterprise sales cycles that the AI wouldn't reliably generate on its own.
What it needs
About 10k tokens when loaded. Last updated 2026-08-07. 37,534 stars on the source repository.
What this skill does
Enterprise Account Planning Strategic account planning and execution for enterprise deals. Turn complex sales cycles into systematic wins — or at least know when they're dying before you waste months. When to Use Triggers: "How do I plan this enterprise deal?" "This deal has been in motion 3 months, why isn't it closing?" "Should I create a full account plan or simplified version?" "How do I know if this deal is actually moving?" "MEDDICC qualification" "Building a mutual action plan" Context: Strategic deals above your average ACV Multiple stakeholders involved Sales cycle exceeds 60 days Complex buying process (legal, procurement, security) Enterprise or mid-market accounts --- Core Frameworks 1. If Your MAP Hasn't Been Updated in 3 Weeks, That Deal Is Dead The Pattern I've Seen: The Mutual Action Plan (MAP) is the single best indicator of deal health. Not pipeline stage. Not verbal commitments. Not "they love the product." The MAP tells you everything: Healthy deal: MAP updated weekly Customer adding their own action items Both sides completing tasks on schedule New stakeholders appearing in MAP Dates moving up (not pushed out) Dying deal: MAP last updated 3+ weeks ago Only your side has action items Customer tasks marked "pending" for weeks No new stakeholders engaged All dates in the past Why This Happens: When a deal is real, the customer wants it to happen. They're doing work. They're involving stakeholders. They're moving through their process. When a deal is dying, you're doing all the work. They're "too busy." They'll "get back to you next week." The economic buyer is "traveling." The 3-Week Rule: If your MAP hasn't been updated in 3 weeks, the deal is dead — you just don't know it yet. I've never seen a deal close with a stale MAP. Not once in 11 years. What to Do: Week 1 of silence: Send MAP update: "Here's what we've completed. What's your status on [specific customer action]?" Week 2 of silence: Escalate to champion: "Haven't heard back on MAP. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills github/gtm-enterprise-account-planning