Agent skill · marketing growth · github
gtm-0-to-1-launch
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
Why this skill is useful
Provides a structured framework for diagnosing product launch issues and customer acquisition strategies that the AI wouldn't reliably generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-08-07. 37,534 stars on the source repository.
What this skill does
0-to-1 Launch Launch new products from idea to first customers. The goal isn't headlines — it's finding 10 customers who can't live without you. When to Use Triggers: "How do we launch this product?" "First customer acquisition strategy" "We launched but nobody's using it" "Product Hunt vs direct outreach?" "We have awareness but no conversion" "How do I know if this is working?" Context: New product launches Feature launches that feel like new products Finding first 10-50 customers Validating product-market fit Diagnosing why early traction stalls --- Core Frameworks 1. Press ≠ Growth (The Launch That Got 12 Signups) The Pattern: Coordinated a feature launch with full press tour. TechCrunch, VentureBeat, product blogs. Big announcement day. Result: 50K impressions 12 signups 2 conversions Why It Failed: Optimized for media buzz, not user value. The feature wasn't ready for self-serve. It needed education, context, hand-holding. Press gives you eyeballs. But eyeballs without activation = vanity. What Works Better: Email 50 target customers directly. "We built [feature] because teams like yours struggle with [problem]. Want early access?" Walk them through setup personally. Get feedback, iterate. Result: 50 emails → 15 replies (30% reply rate) → 8 trials → 4 conversions (50% trial-to-paid). The Lesson: Early customers come from direct outreach, not press coverage. Press matters later (Series A announcement, major milestone). For 0-to-1, it's distraction. --- 2. The Three-Layer Diagnosis (Why Launches Stall) The Pattern: You launched. You have some awareness. But conversion is weak. The problem lives in one of three layers, and each requires a different intervention. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills github/gtm-0-to-1-launch