Agent skill · marketing growth · github
competitor-ad-intelligence
Use this skill when the user asks to analyze, tear down, or reverse-engineer a competitor''s paid ads. Trigger for prompts like "what ads is [competitor] running", "tear down their ad strategy", "competitor ad analysis", "find ad angles we haven''t tried", or "reverse-engineer their paid funnel". Do not trigger for organic/SEO competitor research or website positioning analysis.
Why this skill is useful
Provides specific web scraping techniques and analysis methods for competitor ads that the AI wouldn't reliably generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-08-07. 37,534 stars on the source repository.
What this skill does
Competitor Ad Intelligence Scrape competitor ads from Meta and Google, analyze creative patterns, reverse-engineer landing page funnels, and produce a full strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays. Core principle: A competitor's ad portfolio is a window into their growth strategy. Long-running ads reveal what converts. New ads reveal what they're testing. Landing pages reveal their positioning bets. The best ad creative teams start with evidence from what's already working, then differentiate. When to Use "What ads are my competitors running?" "Tear down [competitor]'s ad strategy" "Find new creative angles for our paid campaigns" "Reverse-engineer [competitor]'s paid funnel" "What hooks are working in [our space]?" "Audit the ad landscape before we launch" "Find weaknesses in [competitor]'s ad strategy" "What format — video, image, carousel — is dominant in our category?" Phase 0: Intake Gather from the user: 1. Competitor names + domains (e.g., apollo.io, clay.run) 2. Your product/domain — for comparison framing 3. Channels: Meta only, Google only, or both? (default: both) 4. Depth level: Standard: Ad scrape + creative analysis + landing page analysis Deep: Standard + historical comparison + funnel reconstruction + counter-plays 5. Product category — helps frame analysis 6. Known competitor landing pages? — any URLs already spotted in their ads Phase 1: Scrape Meta Ads For each competitor domain, scrape ads from Meta Ad Library. Use websearch to find competitor ads in the Meta Ad Library (publicly accessible, no API key needed): You can also visit the Meta Ad Library directly: https://www.facebook.com/ads/library/?activestatus=active&adtype=all&country=US&q=<competitorname> Use fetchwebpage on the Ad Library URL to extract ad details if your agent supports it. Note: Apify actors for Meta Ad Library scraping exist but are unreliable as of April 2026 due to Meta's anti-scraping measures. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills github/competitor-ad-intelligence