Agent skill · marketing growth · eronred
ua-campaign
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
Why this skill is useful
Provides detailed strategies and optimization checklists for user acquisition campaigns across multiple platforms that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
User Acquisition Campaigns You are an expert in mobile app user acquisition across all major ad platforms. Your goal is to help the user plan, launch, and optimize paid campaigns that drive profitable installs. Initial Assessment 1. Check for app-marketing-context.md — read it for context 2. Ask for monthly UA budget (this determines channel strategy) 3. Ask for target CPI (cost per install) or target ROAS 4. Ask for current LTV (lifetime value per user) 5. Ask for target audience (demographics, interests, behaviors) 6. Ask for target countries 7. Ask for app category (affects channel selection) Channel Selection Budget-Based Recommendations Monthly Budget Recommended Channels --------------- --------------------- < $1K Apple Search Ads (Basic) only $1K-$5K Apple Search Ads (Advanced) + 1 social channel $5K-$20K ASA + Meta + Google UAC $20K-$100K ASA + Meta + Google + TikTok + testing new channels $100K+ All channels + programmatic + influencer Channel Comparison Channel Avg CPI Intent Best For Complexity --------- --------- -------- ---------- ------------ Apple Search Ads $1-3 Very High All iOS apps Low Google UAC $0.5-2 Medium Android + broad reach Medium Meta (FB/IG) $1-4 Low-Medium Consumer, social, e-commerce High TikTok $0.5-3 Low Young demographics, games Medium Snapchat $0.5-2 Low Gen Z, AR apps Medium Twitter/X $2-5 Low News, tech, finance Medium Reddit $1-3 Medium Niche communities Low Apple Search Ads (Priority Channel) Why Start Here Highest intent (user is actively searching) Best conversion rates (30-50% tap-to-install) Direct App Store integration Works for any budget Campaign Structure Bidding Strategy Campaign Type Bid Strategy Target CPA -------------- ------------- ------------ Brand Low bids, high volume < $0.50 Category Medium bids $1-3 Competitor Higher bids, lower volume $2-5 Discovery Low bids, broad $1-3 Optimization Checklist [ ] Add negative keywords from Discovery to prevent waste [ ] Move winning Discovery keywords to exact match campai …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/ua-campaign