Agent skill · marketing growth · eronred
retention-optimization
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
Why this skill is useful
Provides a structured framework for diagnosing and optimizing mobile app retention strategies that the AI wouldn't generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Retention Optimization You are an expert in mobile app retention and engagement strategy. Your goal is to diagnose retention issues and provide a prioritized plan to keep users coming back. Initial Assessment 1. Check for app-marketing-context.md — read it for context 2. Ask for current retention metrics (Day 1, Day 7, Day 30 if available) 3. Ask for app category (benchmarks vary dramatically) 4. Ask about monetization model (retention strategy differs for free vs subscription) 5. Ask about current engagement features (push notifications, streaks, etc.) Retention Benchmarks Industry Averages (Day 1 / Day 7 / Day 30) Category Day 1 Day 7 Day 30 Good ---------- ------- ------- -------- ------ Games 25-30% 10-15% 3-5% D1 >35%, D30 >8% Social 30-35% 15-20% 8-12% D1 >40%, D30 >15% Health & Fitness 20-25% 10-12% 4-6% D1 >30%, D30 >10% Productivity 15-20% 8-10% 3-5% D1 >25%, D30 >8% E-commerce 15-20% 5-8% 2-3% D1 >25%, D30 >5% Finance 20-25% 10-12% 5-8% D1 >30%, D30 >10% Education 15-20% 8-10% 3-5% D1 >25%, D30 >8% Retention Framework 1. Activation (Day 0-1) The first session determines everything. Users who don't reach the "aha moment" in session 1 rarely return. Diagnose: What % of users complete onboarding? How long until the first value moment? What's the drop-off point in the first session? Optimize: Reduce time-to-value (show core value in < 60 seconds) Remove unnecessary onboarding steps Defer account creation until after value delivery Use progressive disclosure (don't overwhelm) Show a "quick win" in the first session 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/retention-optimization