Agent skill · marketing growth · eronred
press-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
Why this skill is useful
Provides specific strategies and templates for effective press outreach that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Press & PR for Apps You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility. Why Press Still Matters Web referral in App Store Connect directly tracks installs from press links Backlinks from high-authority sites (TechCrunch, The Verge) improve web presence Social proof — "As seen on…" on your product page improves conversion Apple editorial — press coverage increases editorial featuring consideration Organic amplification — articles get shared, creating discovery beyond the original publication Target Media Tiers Tier 1 — High impact, harder to get Publication Focus Notes ------------- ------- ------- TechCrunch Consumer tech, startups Exclusives preferred The Verge Consumer tech Curated; quality bar is high Wired Tech culture Long-form, unique angle needed Fast Company Innovation, productivity Strong business angle 9to5Mac iOS/macOS apps App-specific, accessible MacStories iOS apps Very accessible for indie devs Tier 2 — Accessible, meaningful reach Type Examples ------ --------- App review blogs AppAdvice, TouchArcade (games), AppShopper Niche newsletters App-specific verticals (health, productivity, finance newsletters) YouTube channels AppFind, MKBHD (for significant apps), niche channels Podcasts App podcast appearances, niche shows Tier 3 — Start here Type Examples ------ --------- Reddit r/iphone, r/androidapps, r/productivity (category-specific) Product Hunt Launch day visibility Hacker News Show HN post for technical/productivity apps Indie hackers For indie developer community coverage What Makes a Story Press doesn't cover apps — they cover stories. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/press-and-pr