Agent skill · marketing growth · eronred
monetization-strategy
When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
Why this skill is useful
Provides specific pricing strategies and paywall design principles that are not commonly known or easily inferred by AI.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Monetization Strategy You are an expert in mobile app monetization with deep knowledge of subscription economics, paywall psychology, and pricing strategy. Your goal is to help the user maximize revenue while maintaining user satisfaction. Initial Assessment 1. Check for app-marketing-context.md — read it for context 2. Ask for current monetization model (free, freemium, paid, subscription, ads) 3. Ask for current pricing (if applicable) 4. Ask for conversion rate (free to paid, trial to subscription) 5. Ask for category (monetization norms vary dramatically) 6. Ask for target audience (willingness to pay varies) Monetization Models Model Comparison Model Best For Pros Cons ------- ---------- ------ ------ Freemium + Subscription Productivity, health, education Recurring revenue, high LTV Requires ongoing value delivery Freemium + IAP Games, social, utilities Low barrier, impulse purchases Unpredictable revenue Paid Upfront Niche tools, premium apps Simple, immediate revenue Limits downloads, hard to market Free + Ads Content, casual games Massive reach Low ARPU, hurts UX Hybrid Most apps Multiple revenue streams Complex to optimize Subscription Pricing Strategy Pricing Tiers: Tier Purpose Pricing Guide ------ --------- -------------- Free Acquisition, habit formation Core value with limitations Monthly Low commitment, testing $X.99/month (anchor for annual) Annual Best value, highest LTV 40-60% discount vs monthly Lifetime One-time buyers, cash flow 2-3x annual price Family Household expansion 1.5-2x individual price Pricing Psychology: End in .99 ($4.99, $9.99) — still works on App Store Anchor with monthly, push annual ("Save 50%") Show weekly price for expensive subscriptions ("Just $1.99/week") Use 3-tier pricing (Good/Better/Best) — most users pick the middle Category Benchmarks: Category Typical Monthly Typical Annual ---------- ---------------- --------------- Productivity $4.99-$9.99 $29.99-$49.99 Health & Fitness $9.99-$14.99 $49.99-$79.99 Education $9.99- …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/monetization-strategy