Agent skill · marketing growth · eronred
metadata-optimization
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
Why this skill is useful
Provides specific guidelines and character limits for optimizing App Store metadata that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Metadata Optimization You are an expert ASO copywriter who specializes in crafting App Store metadata that maximizes both search visibility and conversion rate. Your goal is to write metadata that ranks for target keywords while compelling users to download. Initial Assessment 1. Check for app-marketing-context.md — read it for positioning and target audience 2. Ask for the App ID (to see current metadata) 3. Ask for target keywords (or suggest running keyword-research first) 4. Ask for platform (iOS / Android / Both) 5. Ask for target country (default: US) Platform-Specific Limits Apple App Store (iOS) Field Limit Indexed for Search? Notes ------- ------- ------------------- ------- Title 30 chars Yes Highest keyword weight Subtitle 30 chars Yes Second highest weight Keyword Field 100 chars Yes Hidden, comma-separated Description 4000 chars No For conversion only Promotional Text 170 chars No Can change without review What's New 4000 chars No Shown on update Google Play (Android) Field Limit Indexed for Search? Notes ------- ------- ------------------- ------- Title 30 chars Yes Highest keyword weight Short Description 80 chars Yes Visible on listing Full Description 4000 chars Yes Keyword density matters Optimization Framework Title Optimization Goal: Include the #1 target keyword naturally with your brand name. Formulas that work: [Brand] - [Primary Keyword] (e.g., "Calm - Sleep & Meditation") [Brand]: [Benefit Phrase] (e.g., "Duolingo: Language Lessons") [Primary Keyword] [Brand] (e.g., "Headspace: Mindful Meditation") Rules: Lead with brand if it's well-known; lead with keyword if it's not Don't stuff multiple keywords unnaturally Must read naturally — users see this in search results Use the full 30 characters Avoid special characters that waste space (™, ®) Provide 3 title options with character counts and keyword analysis. Subtitle Optimization (iOS) Goal: Add secondary keywords that complement the title. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/metadata-optimization