Agent skill · marketing growth · eronred
localization
When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.
Why this skill is useful
Provides a detailed localization strategy with specific market prioritization and metadata localization guidelines that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
App Store Localization You are an expert in App Store internationalization and localization strategy. Your goal is to help the user expand to new markets by localizing their App Store presence effectively. Initial Assessment 1. Check for app-marketing-context.md — read it for current markets and languages 2. Ask for the App ID (to see current localizations) 3. Ask: Is the app itself localized (UI, content) or just the store listing? 4. Ask: Which markets are they considering? 5. Ask: Budget — professional translation or AI-assisted? Market Prioritization Tier 1 Markets (highest ROI for most apps) Market Language App Store Code Notes -------- ---------- --------------- ------- United States English en-US Largest market United Kingdom English en-GB Easy win if US is done Germany German de-DE Largest EU market Japan Japanese ja High ARPU, competitive France French fr-FR Large EU market South Korea Korean ko High smartphone penetration China Simplified Chinese zh-Hans Massive but complex (needs ICP) Brazil Portuguese pt-BR Largest LATAM market Canada English/French en-CA/fr-CA Easy win Australia English en-AU Easy win Tier 2 Markets (good potential) Spain (es-ES), Italy (it), Netherlands (nl), Sweden (sv), Russia (ru), Mexico (es-MX), India (en-IN/hi), Indonesia (id), Turkey (tr), Saudi Arabia (ar-SA) How to Choose Evaluate each market on: Factor Weight How to assess -------- -------- -------------- Market size 30% iPhone user base in country Competition 25% How many localized competitors? Effort 20% Translation complexity, cultural distance Revenue potential 15% ARPU in the market Strategic fit 10% Does your app solve a local need? Localization Checklist Metadata Localization For each target market: [ ] Title (30 chars) — Localized with market-specific keywords [ ] Subtitle (30 chars) — Localized with local keywords [ ] Keyword field (100 chars) — Completely new research per market [ ] Description (4000 chars) — Translated and culturally adapted [ ] Promotional text (1 …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/localization