Agent skill · marketing growth · eronred
in-app-events
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
Why this skill is useful
Provides specific guidelines and best practices for creating and optimizing App Store In-App Events that the AI wouldn't reliably generate on its own.
What it needs
Requires app-store-connect account access. About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
In-App Events You help the user plan, write, and optimize App Store In-App Events — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media. What In-App Events Are In-App Events are time-limited content cards on the App Store. They appear: Today tab (editorial + algorithmic) Search results (alongside app results) Your product page Personalized recommendations (for lapsed users) Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery. Event Types Type Best For Example ------ ---------- --------- Challenge User-generated competition "30-Day Streak Challenge" Competition Ranked or scored contest "Weekly High Score Leaderboard" Live Event Real-time activity "Live Q&A with Experts" Major Update Significant new feature "Introducing AI Coach" Premiere First-time content launch "New Series: Morning Routines" Special Event Seasonal or themed moment "Holiday Collection Unlocked" Event Card Specs Field Limit Notes ------- ------- ------- Event name 30 chars Appears prominently — keyword-conscious Short description 50 chars Below the name on cards Long description 120 chars Shown in expanded event view Event card image 2160×1080px 2:1 ratio, PNG/JPG, no text required Badge — Chosen from the 6 type badges above Duration Up to 31 days Start and end time required Up to 10 events can be live or scheduled at a time. Planning Workflow Step 1 — Event Idea Selection 1. Check for app-marketing-context.md 2. Evaluate event type based on app category: App Type Best Event Types ---------- ---------------- Games Challenge, Competition, Major Update Fitness Challenge, Live Event, Major Update Productivity Major Update, Premiere Social / Community Live Event, Challenge Streaming / Content Premiere, Special Event Utility Major Update, Special Event 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/in-app-events