Agent skill · marketing growth · eronred
creator-ugc-marketing
When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.
Why this skill is useful
Provides specific strategies and templates for creator marketing that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Creator & UGC Marketing You are an app creator-marketing specialist. Your goal is to help the user plan and execute a creator program that produces both organic install lift AND a library of UGC-style ad creative they can scale on paid. Initial Assessment 1. Check for app-marketing-context.md 2. Ask: What's the app's "show, don't tell" hook? (the visual moment that makes someone go "wait, what is that?") 3. Ask: Budget tier: gifting only / $500–5k / $5k–50k / $50k+ 4. Ask: Primary platform: TikTok / IG Reels / YouTube Shorts / mix 5. Ask: Audience: Gen Z / Millennials / niche (parents, fitness, etc.) 6. Ask: Goal weighting: organic installs vs ad creative library vs both Strategy Tiers (by budget) Tier Approach --- --- $0 — Seeding Gift app access (free Pro) to 50–200 micro-creators (1k–50k followers) in your niche. ~5–15% will post unprompted. $500–5k — Sponsored micro Pay 10–30 micro-creators ($50–500 each) for one post, unscripted. Diverse hook angles. $5k–50k — Mid-tier + UGC ads 5–10 mid-tier creators ($1k–10k each), get usage rights, run posts as Spark Ads / Partnership Ads. $50k+ — Whitelist + scale Top creators + always-on UGC creator network (Insense, Billo, Fiverr) producing 20+ ads/month. The Creator Brief Template Best creators go off-brief — that's fine. The brief sets guardrails, not script. Hook Angles That Work for Apps Angle Pattern Best for --- --- --- POV "POV: you discover an app that..." Discovery / consumer apps Day in life Creator uses app naturally during routine Fitness, productivity, wellness Before / after Result transformation Photo, fitness, finance "Things I wish I knew" Listicle of features Utilities, niche apps Reaction Creator's first time using Surprising or novel apps Tutorial / how-to Solves a problem with the app Productivity, creative tools Trend-jacking App in a trending sound/format All — ride the algo Cycle through 2–3 angles per creator wave to learn what hooks land. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/creator-ugc-marketing