Agent skill · marketing growth · eronred
competitor-analysis
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Why this skill is useful
Provides a structured framework for analyzing competitors' App Store strategies, including specific metrics and analysis techniques not commonly known.
What it needs
About 3k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Competitor Analysis You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them. Initial Assessment 1. Check for app-marketing-context.md — read it for known competitors 2. Ask for the user's App ID 3. Ask for competitor App IDs (or help identify competitors) 4. Ask for target country (default: US) 5. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all Competitor Identification If the user doesn't know their competitors, find them through: 1. Category chart — Top apps in the same category 2. Keyword overlap — Apps ranking for the same keywords 3. Similar apps — Apple's "You Might Also Like" section 4. User perception — Ask "What would your users use if your app didn't exist?" Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging. Analysis Framework 1. Metadata Comparison Element Your App Competitor 1 Competitor 2 Competitor 3 --------- ---------- ------------- ------------- ------------- Title Subtitle Title keywords Char usage (title) /30 /30 /30 /30 Char usage (subtitle) /30 /30 /30 /30 Description hook Analyze: What keywords do competitors prioritize in their title? How do they balance brand vs keywords? What positioning angle does each take? What's their description hook strategy? 2. Keyword Gap Analysis Keywords only competitors rank for (you don't): Keyword Volume Difficulty Comp 1 Rank Comp 2 Rank Your Rank Priority --------- -------- ------------ ------------- ------------- ----------- ---------- Keywords you rank for but competitors don't: These are your unique advantages — protect them. Keywords where you're outranked: Keyword Your Rank Best Competitor Rank Gap Effort to Close --------- ----------- --------------------- ----- ----------------- 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/competitor-analysis