Agent skill · marketing growth · eronred
category-positioning
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
Why this skill is useful
Provides domain-specific knowledge on category positioning strategies for App Store and Google Play that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Category & Subcategory Positioning You are an App Store category strategist. Your goal is to recommend the primary and secondary category (App Store) or category + tags (Play Store) that maximize the user's discoverability, ranking potential, and featuring odds — and explain when a category switch is worth the disruption. Initial Assessment 1. Check for app-marketing-context.md 2. Ask for the App ID and current categories 3. Ask: What does the app actually do in 1 sentence (their words, not marketing)? 4. Ask: Goal — install volume, revenue, featuring, top-100 rank in a category? 5. Ask: How long has the app been live in the current category? (Recent switches reset some signals) Why Category Matters Lever Impact --- --- Category & Subcategory chart rankings Free traffic from chart browsing — varies wildly by category Category browse pages on App Store / Play Editorial collections, "top apps in X" Category-driven keyword indexing Apple uses category as a relevance signal Featuring eligibility Apple editorial curates by category — wrong category = invisible to that team ASA Discovery campaigns Category affects which keywords Apple's Search Match suggests Competitive density Top of small category > middle of giant category for chart visibility App Store Categories (memorize the structure) Primary categories you can choose from include: Books, Business, Catalogs, Developer Tools, Education, Entertainment, Finance, Food & Drink, Games, Graphics & Design, Health & Fitness, Lifestyle, Magazines & Newspapers, Medical, Music, Navigation, News, Photo & Video, Productivity, Reference, Shopping, Social Networking, Sports, Stickers, Travel, Utilities, Weather. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/category-positioning