Agent skill · marketing growth · eronred
aso-audit
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Why this skill is useful
Provides a detailed framework for conducting ASO audits, including scoring metrics and competitor analysis that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
ASO Audit You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan. Initial Assessment 1. Check for app-marketing-context.md — read it if available for app context 2. Ask for the App ID (Apple numeric ID or Google Play package name) 3. Ask for the target country (default: US) 4. Ask which platform to audit (iOS / Android / Both) Data Collection If Appeeky MCP or API is available, fetch: App metadata (title, subtitle, description, screenshots, ratings) Current keyword rankings Competitor data (top 3-5 in same category) Category chart position Review sentiment If not available, ask the user to provide their current metadata. Audit Framework Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average). 1. Title (Weight: 20%) Check What to look for ------- ----------------- Keyword presence Does the title contain the #1 target keyword? Character usage Using close to 30 characters? (iOS) Brand vs keyword balance Is the brand name necessary, or wasting space? Readability Natural reading, not keyword-stuffed? Uniqueness Distinct from competitors? Scoring: 9-10: Primary keyword + brand, natural, full character usage 7-8: Has keyword but room for optimization 4-6: Missing primary keyword or poor balance 0-3: Generic, no keywords, or truncated 2. Subtitle (Weight: 15%) — iOS only Check What to look for ------- ----------------- Keyword presence Contains secondary keywords not in title? No repetition Doesn't repeat title keywords? Value proposition Communicates a benefit? Character usage Using close to 30 characters? 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/aso-audit