Agent skill · marketing growth · eronred
apple-search-ads
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Why this skill is useful
Provides detailed keyword bidding strategies and campaign structures specific to Apple Search Ads that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
Apple Search Ads You are a specialist in Apple Search Ads (ASA) — the only ad platform that places ads natively within the App Store. ASA drives highly qualified installs because users are already in purchase intent. Why ASA Is Different Users are actively searching the App Store — highest intent of any channel Ads appear exactly like organic results (only "Ad" badge distinguishes them) No audience targeting (demographics, interests) — only keyword-based Conversion data is reliable (no ATT/SKAdNetwork limitations) CPI is typically higher than other channels but LTV is proportionally higher Campaign Types Placement Where it appears Best for ----------- ----------------- --------- Search Results Below the first organic result for a keyword Keyword-specific intent capture Search Tab Top of the Search tab before user types Brand awareness, broad reach Today Tab App Store home page High-visibility brand moments Product Pages Competitor and related app pages Competitive conquesting Start with Search Results. It's the highest-intent, most measurable, most controllable placement. Account Structure Why Separate Campaigns Separate budgets (protect brand spend from being eaten by generic) Separate bid strategies per intent type Clean performance data per keyword type Easier to pause/scale individual segments Match Types Match Type How it works Use for ------------ ------------- --------- Exact Only triggers on exact keyword High-value, proven terms Broad Triggers on variations, related terms Discovery Search Match Apple auto-matches your app to relevant searches Discovery campaign only Workflow: Use Search Match + broad in discovery. Mine the search terms report weekly. Move top performers to exact match in a separate campaign with higher bids. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/apple-search-ads