Agent skill · creative production · eronred
app-preview-video
When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).
Why this skill is useful
Provides specific guidelines and templates for creating effective app preview videos that the AI wouldn't generate reliably on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
App Preview Video You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%. Initial Assessment 1. Check for app-marketing-context.md — read for app, audience, and core value 2. Ask for the App ID and platform(s) — iOS, Android, or both 3. Ask if they have existing screen recordings or need to capture fresh 4. Ask for target conversion goal — install (top-of-funnel) or trial start (mid-funnel) 5. Ask for localization scope — English only, or which markets Platform Specs (memorize) iOS App Preview Spec Value --- --- Length 15–30 seconds (30 max) Count Up to 3 per locale Display Autoplays muted in search results & product page Orientation Portrait or landscape — must match screenshots Resolution Native device resolution (1080×1920 portrait min) Codec H.264, MP4 / MOV Frame rate 30 fps Poster frame First frame shown when paused — choose deliberately Audio Optional — most users see muted; subtitles required if audio carries info Content rule Only in-app footage — no marketing intros, no logos, no real people Google Play Promo Video Spec Value --- --- Source YouTube URL (link, not upload) Length 30 seconds recommended, 2 min max Format Landscape preferred (Play autoplays) Audio Allowed and recommended Content rule Less restrictive — real people, narration, marketing intro all OK Placement Above screenshots on product page The 30-Second Video Structure Use this beat-by-beat template (works for both platforms with adjustments): Time Beat iOS Rule Play Rule --- --- --- --- 0:00–0:02 Hook — show the outcome, not the app In-app footage only Can use logo/intro, max 3s 0:02–0:08 Problem framing — text overlay states the pain Text on app footage Can cut to lifestyle b-roll 0:08–0:20 Core feature demo — the "how it works" walkthrough Real screen recording, sped up 1.25–1.5× OK Same 0:20–0:26 Social proof / breadth — quick cuts of other features, ratings, re …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/app-preview-video