Agent skill · marketing growth · eronred
app-launch
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
Why this skill is useful
Provides a detailed launch checklist and timeline that includes specific tasks and strategies for app marketing, which the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
App Launch Strategy You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum. Initial Assessment 1. Check for app-marketing-context.md — read it for app context 2. Ask: New app or major update? 3. Ask: Launch date (or flexible?) 4. Ask: Budget (organic only, or paid acquisition available?) 5. Ask: Pre-existing audience? (email list, social following, existing app users) 6. Ask: Target countries (simultaneous or phased rollout?) Launch Timeline 8 Weeks Before Launch ASO Foundation: [ ] Run keyword-research to identify target keywords [ ] Run metadata-optimization to craft title, subtitle, keyword field [ ] Run competitor-analysis to understand the landscape [ ] Design screenshots (run screenshot-optimization) [ ] Create app preview video (15-30 seconds) [ ] Write compelling description with strong first 3 lines [ ] Design a distinctive icon Pre-launch Page (if new app): [ ] Set up App Store pre-order page [ ] Enable pre-order notifications [ ] Share pre-order link for early sign-ups Press & Community: [ ] Build a press kit (screenshots, icon, description, founder story) [ ] Identify 20-30 relevant journalists, bloggers, YouTubers [ ] Draft personalized pitch emails [ ] Identify relevant communities (Reddit, Discord, forums, Twitter/X) 4 Weeks Before Launch Beta & Feedback: [ ] TestFlight beta with 50-200 users [ ] Collect feedback and fix critical issues [ ] Ask beta testers to be ready to review on launch day [ ] Prepare FAQ and support documentation Content: [ ] Write launch blog post [ ] Prepare social media content (10+ posts for launch week) [ ] Create demo video for social media [ ] Draft Product Hunt listing (if applicable) Technical: [ ] Set up analytics (run app-analytics) [ ] Implement in-app rating prompt (show after positive experience) [ ] Set up crash reporting [ ] Test in-app purchases and subscriptions …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/app-launch