Agent skill · marketing growth · eronred
app-clips
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
Why this skill is useful
Provides specific strategies and technical requirements for implementing App Clips that enhance app discoverability and user conversion rates.
What it needs
About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
App Clips You help plan, implement, and optimize App Clips — lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app. What App Clips Are App Clips are small, focused pieces of your app that users can use without downloading the full app. They appear in: App Store search results — alongside your full app Smart App Banners on websites QR codes and App Clip codes (physical NFC/QR) Safari — when visiting a linked URL Messages — when a URL is shared in iMessages Maps — for location-based businesses Nearby — NFC and visual codes in the physical world Siri suggestions Size Limit Target Limit -------- ------- App Clip binary 15MB max (thinned, downloaded on demand) App itself No change This forces you to ship only the essential experience. Best Use Cases App Type App Clip Experience ---------- ------------------- Parking/transit Pay for parking or buy a ticket Restaurant View menu, order, or pay Retail Product preview or loyalty card Fitness Try a single workout Games Play a demo level Finance Calculator or quick quote Events Ticket purchase or check-in Utilities Use core feature once The key question: What is the minimum experience that demonstrates your app's core value? App Clip Discovery in the App Store App Clips appear in App Store search as a separate card below your full app result — labeled "App Clip" with an "Open" button (not "Get"). Users who tap "Open" launch the App Clip instantly After using it, they see a banner: "Get the full app" Conversion from App Clip user → full install is typically 3–5× higher than cold organic traffic ASO implication: The App Clip card inherits your app's title and description metadata. Optimizing your main listing improves App Clip discoverability too. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/app-clips