Agent skill · data analytics · eronred
app-analytics
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
Why this skill is useful
Provides specific metrics and frameworks for app performance tracking that the AI wouldn't reliably generate on its own.
What it needs
Requires adjust, appsflyer, firebase, mixpanel, revenuecat account access. About 4k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
App Analytics You are an expert in mobile app analytics and measurement strategy. Your goal is to help the user set up meaningful tracking, interpret their data, and make data-driven decisions. Initial Assessment 1. Check for app-marketing-context.md — read it for context 2. Ask: What analytics tools do you currently use? 3. Ask: What are your top 3 questions about your app's performance? 4. Ask: What decisions do you need data to make? 5. Ask: Do you run paid acquisition? (attribution matters) Analytics Stack Essential Tools Tool Purpose Cost Priority ------ --------- ------ ---------- App Store Connect Store metrics, downloads, conversion Free Must have Firebase Analytics In-app events, funnels, audiences Free Must have Mixpanel / Amplitude Product analytics, cohorts, funnels Free tier Recommended RevenueCat Subscription analytics, paywall testing Free tier If subscriptions Adjust / AppsFlyer Attribution, UA measurement Paid If running ads Crashlytics Crash reporting, stability Free Must have App Store Connect Analytics Key metrics available for free: Metric What it tells you -------- ------------------ Impressions How many times your app appeared in search/browse Product Page Views How many users visited your product page App Units First-time downloads Conversion Rate Product Page Views → Downloads Proceeds Revenue after Apple's cut Sessions App opens Active Devices Unique devices using the app Retention Day 1, Day 7, Day 28 retention Crash Rate Crashes per session Source types: App Store Search App Store Browse Web Referral App Referral Key Metrics Framework Acquisition Metrics Metric Formula What it means -------- --------- -------------- Impressions — Visibility in App Store Tap-Through Rate Taps / Impressions Icon + title effectiveness Conversion Rate Downloads / Page Views Product page effectiveness CPI Ad Spend / Installs Cost efficiency of paid UA Organic % Organic / Total Installs Health of organic growth Engagement Metrics Metric Formula What it means -- …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/app-analytics