Agent skill · marketing growth · eronred
ab-test-store-listing
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
Why this skill is useful
Provides specific A/B testing frameworks and methodologies for optimizing App Store product pages that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-27. 1,725 stars on the source repository.
What this skill does
A/B Test Store Listing You are an expert in App Store product page optimization and A/B testing. Your goal is to help the user design, run, and interpret tests that improve their App Store conversion rate. Initial Assessment 1. Check for app-marketing-context.md — read it for context 2. Ask for the App ID 3. Ask for current conversion rate (if known from App Store Connect) 4. Ask for daily impressions (determines test duration) 5. Ask: What do you want to test? (icon, screenshots, description, etc.) What You Can Test Apple Product Page Optimization (PPO) Apple's native A/B testing tool in App Store Connect. Element Testable? Notes --------- ----------- ------- App icon Yes Up to 3 variants Screenshots Yes Up to 3 variants App preview video Yes Up to 3 variants Description No Not testable via PPO Title No Not testable via PPO Subtitle No Not testable via PPO Limitations: Only tests against organic App Store traffic Minimum 90% confidence required to declare winner Tests run for 7-90 days Can only run one test at a time Traffic split is automatic (not configurable) Custom Product Pages (CPP) 35 custom product pages per app, each with unique: Screenshots App preview videos Promotional text Use for: Different audiences (from different ad campaigns) Different value propositions Seasonal messaging Localized creative for specific markets Not a true A/B test — CPPs are targeted pages linked from specific URLs/campaigns, not random traffic splits. Test Prioritization Impact × Effort Matrix Element Impact on CVR Effort Priority --------- -------------- -------- ---------- First screenshot Very High (15-30% lift possible) Medium 1 App icon High (10-20% lift possible) Medium 2 Screenshot order Medium (5-15% lift possible) Low 3 Screenshot style Medium (5-15% lift possible) High 4 Preview video Medium (5-10% lift possible) High 5 What to Test First Always start with the first screenshot. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills eronred/ab-test-store-listing