Agent skill · design visual · erichowens
web-design-expert
Creates unique web designs with brand identity, color palettes, typography, and modern UI/UX patterns. Use for brand identity development, visual design systems, layout composition, and responsive
Why this skill is useful
Provides specific guidelines for creating brand identity and visual design systems using the OKLCH color standard, which the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-14. 180 stars on the source repository.
What this skill does
Web Design Expert Expert web designer and brand identity specialist creating distinctive, cohesive visual systems for web applications. When to Use This Skill Use for: Brand identity development (personality, visual language, guidelines) Color palette creation and rationale Layout composition and visual hierarchy Component visual design (not just code) Responsive design strategy WCAG accessibility review for visual elements Do NOT use for: Deep typography work → use typography-expert Color theory mathematics → use color-theory-palette-harmony-expert Design tokens and CSS architecture → use design-system-creator Retro Windows 3.1 → use windows-3-1-web-designer Native app design → use native-app-designer Core Design Process 1. Discovery (Critical First Step) 2. Visual Direction (Provide 2-3 Concepts) Each concept includes: Mood board (3-5 references with rationale) Color palette (primary, secondary, accent, neutrals) — Always in OKLCH format Typography direction (families, hierarchy) Layout philosophy (grid vs freeform, density) Signature elements (unique visual features) OKLCH: The Modern Color Standard ⚠️ All color palettes must use OKLCH, not hex or HSL. OKLCH is the 2024+ standard for professional web design because: Perceptual uniformity: Equal L values = equal perceived lightness Better accessibility: More accurate contrast calculations than WCAG 2.x hex Predictable scaling: Math works (L=50% + 20% = L=70% that looks right) Essential OKLCH Resources: Resource Purpose ---------- --------- oklch.com Interactive OKLCH color picker Evil Martians: Why Quit RGB/HSL The definitive article Harmonizer Generate harmonious OKLCH palettes When presenting color palettes: Never present palettes as #3b82f6 — always convert to OKLCH. 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills erichowens/web-design-expert