Agent skill · marketing growth · erichowens
seo-visibility-expert
Comprehensive SEO, discoverability, and AI crawler optimization for web projects. Use for technical SEO audits, llms.txt/robots.txt setup, schema markup, social launch strategies (Product Hunt,
Why this skill is useful
Provides specific strategies and templates for optimizing SEO and discoverability that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-07-14. 180 stars on the source repository.
What this skill does
SEO & Visibility Expert Get your web projects discovered by both traditional search engines AND AI systems. Quick Start 1. Create llms.txt at site root → AI crawlers find your content 2. Add JSON-LD schema → Rich snippets in search results 3. Verify robots.txt → Allow good bots, block bad ones 4. Generate sitemap.xml → Help crawlers index everything 5. Check Core Web Vitals → PageSpeed Insights score >90 6. Add Open Graph tags → Beautiful social previews When to Use Use for: Technical SEO audits and fixes llms.txt for AI crawlers Schema.org/JSON-LD structured data Launch strategies (Product Hunt, HN, Reddit) Core Web Vitals optimization NOT for: Paid advertising/PPC campaigns Social media content creation Email marketing campaigns The Modern Discovery Stack Technical SEO Essentials Metadata Must-Haves URL Rules Lowercase, hyphen-separated Include primary keyword Keep under 60 characters No query parameters for content pages AI Crawler Optimization (AEO) llms.txt Quick Template robots.txt for AI Era Decision tree: Want AI to reference your content? → Allow GPTBot, Claude-Web Training data concerns? → Disallow Google-Extended Social Launch Quick Guide Product Hunt Launch at 12:01 AM PST exactly Best days: Tuesday, Wednesday, Thursday Never ask for upvotes directly → "Would love your feedback!" See references/launch-checklists.md for full checklist Hacker News Post 6-8 AM PST, Tuesday-Thursday Title: Show HN: [Tool] – [Plain English description] Be technical, humble, genuine Respond to every comment Reddit Participate before promoting (90/10 rule) Find niche subreddits for your domain r/SideProject, r/webdev, r/InternetIsBeautiful Core Web Vitals Targets Metric Good Needs Work Poor -------- ------ ------------ ------ LCP (Largest Contentful Paint) <2.5s 2.5-4s >4s INP (Interaction to Next Paint) <200ms 200-500ms >500ms CLS (Cumulative Layout Shift) <0.1 0.1-0.25 >0.25 Quick fixes: Optimize images (LCP), minimize JS (INP), set explicit dimensions (C …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills erichowens/seo-visibility-expert