Agent skill · marketing growth · dpearson2699
app-store-optimization
Optimize App Store product pages for search visibility and conversion. Use for App Store Optimization (ASO), keyword research, app name/subtitle/keyword-field strategy, conversion-focused descriptions and promotional text, screenshot captions and ordering, Custom Product Pages with assigned search keywords, In-App Events, Product Page Optimization tests, localized metadata, ratings/review strategy, and in-app review prompt timing with RequestReviewAction or AppStore.requestReview. Also use when routing ASO vs App Store review, privacy/ATT, or StoreKit implementation boundaries.
Why this skill is useful
Provides specific strategies for optimizing app store visibility and conversion that the AI wouldn't reliably generate on its own.
What it needs
About 10k tokens when loaded. Last updated 2026-07-31. 973 stars on the source repository.
What this skill does
App Store Optimization (ASO) Search visibility and conversion optimization for App Store product pages. This skill covers strategic metadata decisions -- which keywords to target, how to structure descriptions for conversion, and how to use Custom Product Pages and in-app events for discoverability. For metadata compliance rules (character limits, screenshot device requirements, rejection triggers), see the app-store-review skill. Contents Workflow and Boundaries Title and Subtitle Strategy Keyword Field Strategy Description Structure Promotional Text Screenshot and Preview Optimization In-App Review Prompts Custom Product Pages In-App Events Product Page Optimization Ratings and Review Management Localized Metadata Optimization Common Mistakes Review Checklist References Workflow and Boundaries 1. Split recommendations into Visibility (indexed metadata, localization, ratings, events) and Conversion (message, assets, variants, experiments). 2. Name the evidence, owner, target metric, and validation checkpoint for each. 3. Apply the Review Checklist. Work Owner --- --- Listing, keyword/message fit, assets, page variants, localization, events, ratings strategy This skill Submission compliance, privacy manifest/labels, ATT wording, rejection risk app-store-review Purchases, paywalls, entitlements, subscription mechanics storekit Title and Subtitle Strategy Apple indexes the app name and subtitle for search. Together they provide 60 characters (30 + 30) of indexed, high-visibility keyword real estate. Positioning framework Use Brand -- Keyword when the brand already has recognition, Keyword -- Brand when a new app must compete on category terms, and a blended name when the brand naturally contains a relevant keyword. Rules Do not repeat words between the name and subtitle -- Apple indexes both, so duplicates waste characters. Front-load the highest-value keyword in whichever field has more room. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills dpearson2699/app-store-optimization