Agent skill · product strategy · deanpeters
press-release
Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.
Why this skill is useful
Codifies the Amazon Working Backwards methodology for product definition, which the AI could infer but now has a structured approach.
What it needs
About 7k tokens when loaded. Last updated 2026-07-17. 6,302 stars on the source repository.
What this skill does
Purpose Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem being solved, and test if the product story resonates—treating the press release as a forcing function for clarity and customer-centricity. This is not a marketing artifact for launch day—it's a planning tool that asks "If we shipped this perfectly, how would we explain it to the world?" Input Works best with: The product or feature idea, plus who it's for. Also useful: The customer problem, the headline benefit, and an internal quote-worthy point of view. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. Arriving empty-handed? That works too. The skill asks who the customer is and what changes for them on launch day — the two things a working-backwards press release cannot fake. Example invocation: Amazon-style press release: instant expense approval for field technicians, launching Q3. Key Concepts The Amazon Working Backwards Framework Popularized by Amazon, the Working Backwards process starts with a press release and FAQ before any code is written. The press release must: Be written from the customer's perspective Focus on the problem solved, not the features built Be short (1-1.5 pages) Be compelling enough that customers would want the product Press Release Structure A standard press release follows this format: 1. Headline: Clear, benefit-focused product announcement 2. Dateline: City, state, date 3. Introduction paragraph: What's being launched, who it's for, key benefit 4. Problem paragraph: Customer problem the product solves 5. Solution paragraph: How the product addresses the problem (outcomes, not features) 6. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills deanpeters/press-release