Agent skill · product strategy · deanpeters
positioning-workshop
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
Why this skill is useful
Provides a structured framework for product positioning that the AI wouldn't generate on its own, including adaptive questioning and evidence-based outputs.
What it needs
About 10k tokens when loaded. Last updated 2026-07-17. 6,302 stars on the source repository.
What this skill does
Purpose Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives. This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices. Input Works best with: The product (or feature) whose positioning feels fuzzy. Also useful: Current messaging, who you think the customer is, competitors, and where positioning breaks down today (sales calls, website, launch). Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. Arriving empty-handed? That works too. The workshop opens by asking about your target customer and proceeds one question at a time. Example invocation: Run a positioning workshop for our API monitoring tool — we keep getting compared to Datadog and losing. Key Concepts The Positioning Workshop Flow An interactive discovery process that: 1. Gathers product context (marketing materials, competitor intel) 2. Identifies target customer segment through questioning 3. Uncovers underserved needs via Jobs-to-be-Done lens 4. Defines product category and benefits 5. Establishes competitive differentiation 6. Outputs a complete positioning statement (uses positioning-statement.md) Why This Works Structured discovery: Prevents "positioning by committee" (too vague) Evidence-based: Uses real marketing materials, customer feedback, competitive intel Adaptive: Questions adjust based on B2B vs. B2C, new product vs. repositioning, etc. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills deanpeters/positioning-workshop