Agent skill · research science · deanpeters
pestel-analysis
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
Why this skill is useful
Provides a structured framework for analyzing macro-environmental factors that the AI wouldn't generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-07-17. 6,302 stars on the source repository.
What this skill does
Purpose Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform strategic planning, assess market entry risks, and make data-driven decisions about product direction in the context of broader forces beyond your control. This is not internal analysis—it's outward-facing assessment of the big-picture forces shaping your product's environment. Input Works best with: The product, market, or strategic decision the analysis should serve. Also useful: Geography, time horizon, and which forces you already suspect matter most. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. Arriving empty-handed? That works too. The skill asks what product/market and geography to analyze before scanning the six forces — an unanchored PESTEL is a trivia exercise. Example invocation: PESTEL for launching our telehealth platform in Germany over the next 18 months. Key Concepts The PESTEL Framework Originating from Francis Joseph Aguilar's 1967 PEST analysis, PESTEL extends the framework to six categories: 1. Political: Government policies, stability, trade regulations, taxation 2. Economic: Growth rates, inflation, exchange rates, consumer spending 3. Social: Demographics, cultural trends, lifestyle changes, consumer attitudes 4. Technological: Advancements, R&D, automation, digital transformation 5. Environmental: Climate change, sustainability, resource scarcity, regulations 6. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills deanpeters/pestel-analysis