Agent skill · marketing growth · deanpeters
organic-growth-advisor
Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.
Why this skill is useful
Provides a structured approach to diagnosing growth constraints and recommending specific paths based on McKinsey's framework, which the AI wouldn't generate independently.
What it needs
About 13k tokens when loaded. Last updated 2026-07-17. 6,302 stars on the source repository.
What this skill does
Purpose Help product managers identify which organic growth path to pursue by diagnosing where the constraint actually lives. This is not a comprehensive strategy tool. It is a fast triage that puts you in the right lane before you start building hypotheses or running experiments. The four growth paths covered here are drawn from the McKinsey Growth Pyramid (Levels 2 through 5). Levels 1, 6, and 7 are out of scope: Level 1 (existing products to existing customers) is a retention and optimization problem, not a growth motion. Levels 6 and 7 (new industry structure, new arenas) require capital and executive mandate beyond typical product team scope. This skill does three things and nothing more: 1. Diagnoses where your growth constraint lives using two questions 2. Places your situation on the Growth Path Matrix (customer/market context vs. degree of product change) 3. Recommends one growth path with rationale, a diagnostic question, and a first experiment Anti-Patterns (What This Is NOT) Not a rigorous diagnostic instrument: A fast triage tool, not a scoring model Not a maturity model or rubric: No stages, no grades, no weighted criteria Not a substitute for customer discovery: It points you in a direction; discovery validates it Not a guarantee: If the recommendation does not feel right, that tension is worth exploring When to Use This Skill Growth is stalling and you are unsure which lever to pull next Multiple growth paths seem viable and you need to choose one to test first You want to set up an AI-assisted experiment with a clear hypothesis A team or stakeholder debate about growth direction needs a fast resolution When NOT to Use This Skill You have not yet achieved core product-market fit (fix L1 first) You already have a validated growth path in motion (do not switch lanes mid-experiment) You need a rigorous strategic planning tool (this is triage, not strategy) You lack basic context about your current customers and their problems (gather that first) --- Inp …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills deanpeters/organic-growth-advisor