Agent skill · marketing growth · deanpeters
customer-journey-mapping-workshop
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
Why this skill is useful
Provides structured facilitation techniques and adaptive questioning strategies for mapping customer journeys that are not commonly found in standard resources.
What it needs
About 11k tokens when loaded. Last updated 2026-07-17. 6,302 stars on the source repository.
What this skill does
Purpose Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvement. Use this to visualize the end-to-end customer experience, identify pain points, and create a shared mental model across teams—avoiding surface-level feature lists and ensuring discovery work focuses on real customer problems, not assumed solutions. This is not a feature roadmap—it's a discovery and alignment tool that uncovers where the experience breaks down and where improvements will have the greatest impact. Input Works best with: The persona (actor) and the scenario or goal to map. Also useful: Journey phases you already know, research artifacts, and where you suspect the experience breaks. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. Arriving empty-handed? That works too. The workshop opens with the actor question (Q1) and proceeds one question at a time per the facilitation protocol. Example invocation: Run a journey mapping workshop: persona is a first-time landlord, scenario is listing and leasing their first property through our app. Key Concepts What is a Customer Journey Map? A journey map (NNGroup) visualizes "the process that a person goes through in order to accomplish a goal." It compiles user actions into a timeline, enriched with thoughts and emotions to create a narrative, then condenses and polishes into a visual artifact. Five Key Components (NNGroup Framework) 1. Actor — A specific persona or user whose perspective anchors the map 2. Scenario + Expectations — The situational context and associated goals 3. Journey Phases — High-level stages organizing the experience (e.g., discover, try, buy, use, seek support) 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills deanpeters/customer-journey-mapping-workshop