Agent skill · marketing growth · deanpeters
competitive-analysis-process
Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.
Why this skill is useful
Provides a structured workflow for competitive analysis that includes specific frameworks and outputs, which the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-07-17. 6,302 stars on the source repository.
What this skill does
Competitive Analysis Process Purpose Orchestrate rigorous, repeatable competitive analysis across six analytical steps, producing four actionable output types (battle cards, comparison matrices, positioning counter-moves, threat assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that does the work — the way discovery-process orchestrates the discovery skills. Run all six for a strategy cycle; run one when a specific question walks in the door. The steps build on each other, but the sequence bends to the decision. Input Works best with: the market or competitor set in scope, and the decision this analysis supports — a roadmap bet, a positioning refresh, a market entry, deal defense. The decision determines which steps get depth and which get a pass. Also useful: any existing intelligence — a prior landscape scan, snapshots, battle cards, or company-intel output — so steps consume rather than repeat it. Input supplied inline with the invocation — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it; don't re-ask. Arriving empty-handed? That works too. The workflow opens by asking what decision is on the table and what you already know, then recommends which steps to run and in what order. Example invocation: Run the competitive analysis process on the mid-market payroll space — decision: whether we defend down-market or push up. We have last quarter's landscape scan. Key Concepts Six steps, four outputs. The steps are analytical lenses; the outputs (battle cards, comparison matrices, positioning moves, threat assessments) are what sales, execs, and roadmap owners actually consume. A step that doesn't feed an output is a detour. Steps delegate; this skill orchestrates. Each step below names the skill that does the work. This file holds the sequence, the frameworks, and the decision points — not the research mechanics. Evidence discipline throughout. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills deanpeters/competitive-analysis-process