Agent skill · marketing growth · davila7
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Why this skill is useful
Provides specific guidelines and principles for crafting effective marketing copy that the AI wouldn't reliably generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-08-06. 30,138 stars on the source repository.
What this skill does
Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. Before Writing Gather this context (ask if not provided): 1. Page Purpose What type of page is this? (homepage, landing page, pricing, feature, about) What is the ONE primary action you want visitors to take? What's the secondary action (if any)? 2. Audience Who is the ideal customer for this page? What problem are they trying to solve? What have they already tried? What objections or hesitations do they have? What language do they use to describe their problem? 3. Product/Offer What are you selling or offering? What makes it different from alternatives? What's the key transformation or outcome? Any proof points (numbers, testimonials, case studies)? 4. Context Where is traffic coming from? (ads, organic, email) What do visitors already know before arriving? What messaging are they seeing before this page? --- Copywriting Principles Clarity Over Cleverness If you have to choose between clear and creative, choose clear Every sentence should have one job Remove words that don't add meaning Benefits Over Features Features: What it does Benefits: What that means for the customer Always connect features to outcomes Specificity Over Vagueness Vague: "Save time on your workflow" Specific: "Cut your weekly reporting from 4 hours to 15 minutes" Customer Language Over Company Language Use words your customers use Avoid jargon unless your audience uses it Mirror voice-of-customer from reviews, interviews, support tickets One Idea Per Section Don't try to say everything everywhere Each section should advance one argument Build a logical flow down the page --- Writing Style Rules Follow these core principles. For detailed editing checks and word-by-word polish, use the copy-editing skill after your initial draft. Core Style Principles 1. Simple over complex — Use everyday words. "Use" instead of "utilize," "help" instead of "facilitate." 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills davila7/copywriting